Market Assessment

Commercially driven market research.

Understanding new and emerging technology markets

We carry out more than 100 separate market research projects a year, across different technology types, sectors and for technologies at different stages of development (from idea stage, proof of concept through to products already successfully commercialised and seeking new markets).

Extensive secondary research resources

We maintain subscriptions to many industry leading market research databases and use these secondary sources to rapidly assimilate and compile market overviews to frame our market research projects.  

Global networks

We routinely undertake primary research using our global networks of key opinion leaders and industry insiders to ensure our clients have the most up to date and insightful market intelligence. Where appropriate we will use surveys and other online tools alongside direct interviews.

Case Study

Life Science Research: Market assessment of stem cells for research

Our people

Elaine Eggington

Executive Director (Consulting)

Global clients

Our clients include universities, research institutes, SMEs, large enterprise and public sector organisations in over 20 countries.

We recognise and understand what is important to our clients and their stakeholders. This enables us to provide meaningful outcomes and practical next steps for all client assignment.

Know your markets

Our market research can help you:

  • Understand which markets are most attractive for your technology and which are not
  • Direct your research and development work to maximise a technology opportunity
  • Provide market validated evidence in support of a business plan, investment decision or translational funding application
  • Identify key players and highlight licensing and partnering opportunities

Understand your competitors

Combining market intelligence through primary and secondary research and patent analytics we can help you:

  • Map the commercial landscape for your technology
  • Identify your competitors and understand your unique selling points
  • Ensure your IP strategy is aligned with the market opportunity

Meet us at the AUTM Conference

Case Study

Market Assessment: BBSRC Pathfinder and Follow-on Funding support for Rothamsted Research


White Paper: Exploiting the Microbiome