The successful identification, evaluation and commercialisation of early stage technology through licensing or new venture creation requires a wide range of skills and contacts across different industry sectors. These include: a high degree of technical literacy, market research capabilities, marketing and commercial expertise and experience of successfully implementing both licensing and spin out company exploitation routes. IP Pragmatics has these skills and can assist clients with hands on support across all these elements.
IP Pragmatics IP commercialisation services are tailored to meet the needs of a client and their technology. Depending on the client's specific needs this may be best served through a discrete consultancy project or through longer term support.
Whilst IP Pragmatics has successfully worked across the life sciences, the company has particular strengths in the following market sectors:
- Agricultural biotechnology
- Animal health biotechnology and pharmaceuticals
- Biopharmaceuticals
- In vitro diagnostics
- Medical device technology
- Microbial biotechnology
For further information on our IP Commercialisation services please see the information below. Examples of these services can be seen on the Case Study page.
Market Opportunity Assessment
For many clients the question of "what is the market opportunity for my technology?" can only properly be answered by also identifying if a viable route to market exists. In many cases this means identifying if there is a company in the market place that is willing to invest, license or purchase the technology and take forward its development. IP Pragmatics, therefore, takes a two-step approach to market opportunity analysis by combining desk analysis work (databases searches, published market analysis report searches etc) with direct approaches to companies in relevant business sectors. Through direct contacts with business development personnel in a representative range of companies (size and geographic location) IP Pragmatics can provide a qualified analysis of market demand for a particular technology; highlighting market drivers, customer requirements and factors that will affect its chances of success. Often this approach has the significant added benefit of identifying potential licensees or co-development partners through whom the technology can subsequently be progressed.
IP Pragmatics can assist clients with market assessment on individual technologies, either pre or post patenting, or across patent portfolios.
For further information on recently completed market assessments undertaken for a variety of clients please see Market Assessments page.
Technology Marketing and Licensing Support
IP Pragmatics has extensive worldwide licensing contacts across many different life science business sectors as well as the know how and experience to successfully market your technology offering to generate 'firm' licensing leads. If required, IP Pragmatics can also continue to work with the client to assist in the subsequent negotiation and closure of licence agreements, bringing in IP Pragmatic's expertise in deal structuring, and the negotiation and conclusion of licence agreements.
IP Pragmatics is very active in attending relevant life science business meetings and partnering events in the UK, Europe and USA, and uses these forums to promote client technologies in person for a fraction of the cost that the client would incur by attending such events in person.
IP Pragmatics has also formed strategic alliances with Japan IP Network and Euro Japan Marketing Limited through whom IP Pragmatics can also offer bespoke technology marketing into the attractive, but often hard to reach, Japanese market.
New Venture Development Support
When your technology opportunity is the basis for a new business venture IP Pragmatics can bring to bear all the skills required to plan the business, raise funds and provide interim business management.